22-year-old started a restaurant with big dreams, ended up losing sleep, money, and 4 kilos in 20 days. Here's what went wrong
Published on: Oct. 18, 2025, 6:49 a.m. | Source: The Economic Times
A young man's restaurant dream ended within a month. He invested heavily in a prime student location, expecting high footfall. However, students preferred cheaper options, leading to significant losses. The business struggled to cover rent and salaries. He learned a crucial lesson about understanding customer needs over just location. The experience highlights the harsh realities of the food business.
