$4 billion: How a small-town brand caught global attention
Published on: Nov. 11, 2025, 2:02 p.m. | Source: The Economic Times
Global investors are showing keen interest in India's smaller snack companies. Balaji Wafers is set to receive substantial funding, valuing it at $4 billion. This trend highlights the growing influence of regional brands in the FMCG market. These brands are challenging established giants through innovation and local appeal. Investors are actively seeking stakes in these rapidly expanding companies.
