After building 7 brands in 9 years, Mamaearth's Ghazal Alagh shares 3 lessons she wants every start-up founder to know
Published on: Jan. 10, 2026, 10:21 p.m. | Source: The Economic Times
Ghazal Alagh, co-founder of Mamaearth, offers crucial advice for startup founders. She stresses taking action over endless planning, advocating for launching products at 90% readiness to gather feedback. Alagh also introduces the 85% rule, encouraging founders to maintain a sustainable pace to avoid burnout. Finally, she highlights the importance of a clear personal purpose to guide businesses through challenges.
