Akshaya Tritiya Gold Rush May Cross ₹20,000 Crore, Prices At ₹1.58 Lakh Per 10g Change Buying Trends
Published on: April 19, 2026, 10:38 a.m. | Source: Free Press Journal
Akshaya Tritiya may generate over Rs 20,000 crore in gold and silver trade despite record prices. While demand remains strong, buyers are shifting to lightweight jewellery and digital options. Higher prices are increasing total business value but reducing actual quantity sold, showing a clear change in consumer behaviour.
