Amazon, Flipkart take aim at India's banks with new consumer loan offerings
Published on: Nov. 28, 2025, 3:45 p.m. | Source: The Economic Times
Amazon and Flipkart are moving deeper into financial services in India, targeting small businesses and consumers with new lending products as they challenge traditional banks. Amazon, after acquiring non-bank lender Axio, plans to restart small-business loans and offer cash-management tools, seeing strong demand among digitally active merchants outside major cities.
