Amazon Prime Video leans into India to drive next wave of growth
Published on: March 23, 2026, 11:40 a.m. | Source: The Economic Times
Amazon Prime Video considers India a vital market for its global expansion. The platform is investing heavily in local content and diverse formats. Innovative pricing strategies, including ad-supported tiers, are proving successful. Prime Video is also committed to theatrical releases, believing they complement streaming. The company sees significant growth potential in India's dynamic entertainment landscape.
