Bira 91’s Bitter Hangover: When Ambition Crashed Into Cash and Compliance Chaos
Published on: Oct. 17, 2025, 1:53 p.m. | Source: Outlook Business
The craft beer brand’s ambitious expansion, hiring top consultants, and overseas marketing stunts masked deeper problems. Falling market share in key states, misaligned funding cycles, and a leadership bubble around its founder led to chaos across operations
