ReferIndia News BoA and SM Entertainment part ways after 25 years - here’s why the ‘Star of Asia’ is closing one of K-Pop’s longest chapters

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BoA and SM Entertainment part ways after 25 years - here’s why the ‘Star of Asia’ is closing one of K-Pop’s longest chapters

Published on: Jan. 12, 2026, 6:10 p.m. | Source: Indiatimes

K-pop icon BoA officially ends her 25-year journey with SM Entertainment as her contract expires.

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