Britannia to step up e-commerce push, tackle regional rivals with 'startup mentality'
Published on: Feb. 16, 2026, 9:08 p.m. | Source: The Economic Times
Britannia Industries plans significant investments to counter regional competitors and boost its e-commerce presence. The company aims to adopt a startup mentality to challenge smaller players. This strategy focuses on strengthening its position in key product categories like biscuits and cakes. Britannia is committed to driving topline growth and expanding its consumer base.
