Cannes winner pitches family mithai brand on Shark Tank India; gets no deal
Published on: Jan. 14, 2026, 2:52 p.m. | Source: The Indian Express
Pistabarfi, a Mumbai-based mithai brand, presented a modern twist on traditional sweets on Shark Tank India 5. Founders Tanay and Harshit shared their journey of reviving their family business during the lockdown and gaining recognition from top brands. Despite initial interest, the lack of passion and commitment ultimately led to an unsuccessful pitch.
