ReferIndia News Can't stop watching? Here's the real science behind the 'just one more episode' trap that hooks your brain

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Can't stop watching? Here's the real science behind the 'just one more episode' trap that hooks your brain

Published on: July 3, 2026, 11:07 a.m. | Source: Indiatimes

Ever promised yourself "just one episode" only to finish three more? From cliffhangers and emotional attachment to the joy of instant streaming, here's why your brain keeps asking for one more episode and why stopping is often much harder than it seems.

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