Decoding Influence 2026: The Formalisation of India's Creator Economy
Published on: May 14, 2026, 11:31 a.m. | Source: Devdiscourse
Kofluence's Decoding Influence 2026 report highlights the transformation of India's creator economy into a formalised industry. It explores the roles of AI, regulation, and creator commerce, projecting the influencer marketing sector to reach ₹4,500-5,000 Cr by 2027. Key insights cover formalisation, regional growth, brand accountability, technology, and regulation.
