ReferIndia News Decoding the appeal of premium water: Are Indians willing to pay the price for better health?

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Decoding the appeal of premium water: Are Indians willing to pay the price for better health?

Published on: Sept. 3, 2025, 1:25 p.m. | Source: The Indian Express

Is premium water just a trend, or a worthwhile investment? This article decodes the rising popularity of alkaline, mineral, and functional waters in India. While some consumers report significant health benefits, a clinical dietitian provides a balanced perspective, explaining that many claims are more about perception than proven science. Learn what makes premium water appealing, when it might genuinely be beneficial, and why for most people, prioritizing access to clean, affordable water remains the most crucial health choice.

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