Do in-theatre audience frenzy videos translate into footfalls?
Published on: Oct. 26, 2025, 11:04 a.m. | Source: The Economic Times
Recent viral videos of frenzied audience reactions to films like Ravanaprabhu are sparking debate about their effectiveness as a marketing tool. Experts suggest these displays, while capturing fan passion, don't consistently translate into long-term business or incremental footfalls beyond dedicated fan bases.
