Don't call it a pivot; these executives are 'refounding' their startups
Published on: Dec. 7, 2025, 2:42 p.m. | Source: The Economic Times
Executives are rebranding struggling firms as “refounded” AI companies, using the language of founding to signal high stakes and sweeping change. Firms like Airtable, Handshake, and Opendoor adopt AI-focused models, layoffs, and startup-style intensity.
