Elixiir Foods to use $9 million to build private labels and expand grocery stores in NCR
Published on: Feb. 24, 2026, 10:51 p.m. | Source: CNBC TV18
Backed by veteran retail leadership, Elixiir Foods is betting on farm-direct sourcing, premium private labels and an omnichannel model to tap India’s fast-evolving urban grocery demand, as consumers increasingly prioritise quality, health and authenticity over delivery speed.
