ReferIndia News Facetune creator Lightricks to split into two units as AI premium outpaces traditional software

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Facetune creator Lightricks to split into two units as AI premium outpaces traditional software

Published on: Feb. 23, 2026, 10:28 p.m. | Source: The Economic Times

The creator of the Facetune photo editing app, Lightricks, is splitting its consumer app business from its generative AI video platform LTX, according to an internal ‌memo seen by ⁠Reuters, ⁠better positioning itself to capture the growth in artificial intelligence as it reshapes traditional software businesses.

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