ReferIndia News Free investment platforms, fintech apps: Hidden costs, aggressive upselling and conflicts of interest

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Free investment platforms, fintech apps: Hidden costs, aggressive upselling and conflicts of interest

Published on: March 2, 2026, 6:30 a.m. | Source: The Economic Times

The architecture of free platforms is designed around what they can eventually extract from you, not around what best serves your investment needs. Most fintechs are venture capital-funded and chronically loss-making, which means they cannot afford to grow slowly and build trust organically. Aggressive growth is what keeps the funding flowing and the valuation story alive.

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