From Freshness to QR Codes: How EU Shoppers Embrace Food Waste-Cutting Innovations
Published on: Aug. 12, 2025, 8:42 a.m. | Source: Devdiscourse
A multi-country EU study by CREDA–UPC–IRTA, Pack4Food, and the Agricultural University of Athens found strong consumer support and willingness to pay for microbiome preservation, freshness indicators, and QR-code traceability to cut household food waste. Higher income, education, and trust in local innovations boosted adoption, while price sensitivity and mild technology hesitancy shaped preferences.
