"Future of Nudge Theory in the Smartphone Era" Highlighted at DU's Memorial Lecture for Cheistha Kochhar
Published on: Nov. 18, 2025, 4:45 p.m. | Source: The Tribune
New Delhi [India], November 18: The University of Delhi, in collaboration with the Department of Psychology and the Cheistha Kochhar Nudge Centre, hosted the 1st Cheistha Kochhar Memorial Lecture 2025 on the theme 'The Future of Nudge Theory in the World of Smartphones'. The event was held on Monday, 17th November 2025, at Shankar Lal Hall, bringing together academics, policymakers, behavioral scientists and students to honor the legacy of the late Cheistha Kochhar, a pioneering behavioural science scholar and the visionary behind India's first Behavioural Insights Unit at NITI Aayog.
