Gen Z and millennials are telling India’s sneaker story, homegrown brands ride new wave
Published on: Nov. 12, 2025, 6 a.m. | Source: The Economic Times
Gen Z and millennials are driving demand for uniquely designed, India-inspired sports shoes priced Rs 3,000–5,500. Home-grown D2C brands like Comet, Gully Labs and Neeman’s are scaling fast, attracting investors despite manufacturing challenges, with rising loyalty, offline expansion and strong growth in tier-II/III markets.
