Global ad networks step up influencer marketing push in India
Published on: April 20, 2026, 11:39 a.m. | Source: The Economic Times
Major advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to meet advertiser demand for measurable results from creator campaigns. This shift aims to bring structure and clear performance insights to a rapidly growing market. Companies are consolidating to offer integrated creative, technology, and media services.
