How unhealthy ultra-processed foods are designed, marketed to make us crave them
Published on: May 2, 2026, 11 p.m. | Source: The Indian Express
Consumption of ultra-processed foods (UPFs) is rising globally despite known health risks, largely because they are deliberately designed and marketed to drive overconsumption. Research shows these foods—often made from refined ingredients and additives—combine fats and carbohydrates in ways that trigger powerful reward pathways in the brain, reduce feelings of fullness, and create cravings for more. Aggressive marketing, especially targeting children, along with convenience, affordability, and misleading “healthy” branding, further reinforces their appeal. Backed by data-driven advertising and complex supply systems, this creates a cycle that encourages repeated consumption, contributing to serious health issues like obesity, diabetes, heart disease, and even premature death. Experts argue that this is not just about personal choice but a systemic issue, calling for stronger government regulations such as taxes, advertising restrictions, and clearer labelling to curb the growing impact of UPFs.
