Hybe Shares Hit Four-Year High as BTS World Tour Announcement Drives 9.5% Surge
Published on: Jan. 20, 2026, 7:24 a.m. | Source: scanx.trade
Hybe shares surged 9.5% to four-year highs following BTS's announcement of a 79-show world tour across 23 countries for 2026-2027. The rally added $677 million to the company's market value, with analysts upgrading price targets due to the tour's scale exceeding expectations by 27%. Strategic focus on higher-margin regions like North America and Europe, which will host 44% of shows, is expected to significantly boost profitability.
