India Inc won’t fund R&D-but it might bankroll an escape from reality
Published on: Feb. 6, 2026, 11:27 p.m. | Source: The Economic Times
Indian companies are urged to invest in VR-AR technology, moving beyond cheap 'jugaad' innovations. The country's urban challenges, from traffic to poor aesthetics, create a significant demand for virtual reality to replace unpleasant outdoor experiences. This technology offers a 'first-world' escape for the wealthy, turning India's urban dystopia into a competitive advantage.
