ReferIndia News India Upholds E-Cigarette Ban Amid Philip Morris' Heated Lobbying Clash

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India Upholds E-Cigarette Ban Amid Philip Morris' Heated Lobbying Clash

Published on: Feb. 11, 2026, 6:09 p.m. | Source: Devdiscourse

India maintains its ban on e-cigarettes, dealing a blow to Philip Morris International's efforts to introduce its IQOS heated tobacco products. Despite aggressive lobbying, India emphasizes evidence-based tobacco control. Philip Morris views the ban as ignoring science suggesting reduced harm alternatives could lower smoking rates.

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