Indian content's global streaming boom breaks barriers, with 25% viewership now from overseas markets
Published on: Dec. 3, 2025, 1:14 a.m. | Source: The Economic Times
Indian content is experiencing unprecedented global reach through streaming platforms, with nearly 25% of viewership now originating overseas. This surge, fueled by subtitles and dubbing, marks a significant turning point for India's media and entertainment economy, expanding its cultural influence worldwide. Industry leaders emphasize the need for regulatory reforms to sustain this momentum and protect intellectual property.
