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India's biggest D2C brand without a single rupee of funding

Published on: Sept. 9, 2025, 10:15 a.m. | Source: The Tribune

New Delhi [India], September 9: In the dynamic landscape of India's direct-to-consumer footwear market, one brand has emerged as a game-changer, redefining how millions of Indians experience fashion and comfort. Bersache, the brainchild of founders Pankaj Garg and Shurbhi Garg, has achieved what many startups only dream of - building a ₹130 crore revenue empire without a single rupee of external funding. This remarkable journey represents not just business success, but a revolution in democratizing fashion footwear for the Indian consumer.

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