India's OTC Market: From Underpenetrated to Unlocked Value
Published on: Jan. 27, 2026, 10:16 p.m. | Source: Devdiscourse
India's over-the-counter (OTC) drug market is set to reach Rs 98,000 crore by 2030, driven by a shift towards consumer-driven health decisions and proactive health management. Despite being underpenetrated compared to global averages, digital channels and trust-intensive sales are shaping the market's future.
