IPL franchises expand beyond cricket with cafés and sports bars to build year-round brands
Published on: Dec. 11, 2025, 2:30 p.m. | Source: The Economic Times
IPL franchises are expanding their commercial strategies beyond the cricket season by venturing into physical fan touchpoints like cafés and sports bars. This move aims to build sustainable, year-round businesses and deepen fan loyalty, mirroring global sports club models. While digital remains key, these offline formats foster community and brand engagement throughout the year.
