ReferIndia News Is High-Protein Paneer a Marketing Scam?

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Is High-Protein Paneer a Marketing Scam?

Published on: June 11, 2026, 12:31 a.m. | Source: The Indian Express

The rising trend of protein-enhanced foods has led many to question if high-protein paneer is simply a marketing scam. Nutritionist Ankita Shrivastava clarifies that food technology genuinely increases protein content by adding extra milk proteins before coagulation. Edwina Raj from Aster CMI Hospital adds that these products safely support muscle health, satiety, and recovery for active individuals or those with higher dietary needs.

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