ITV's Landmark Sale to Sky: Reshaping Media Landscape
Published on: July 6, 2026, 11:48 a.m. | Source: Devdiscourse
British broadcaster ITV has reached an agreement to sell its media and entertainment division to Comcast's Sky for £1.6 billion. The transaction includes £1.2 billion in cash and a potential earn-out. Love Productions, the maker of 'The Great British Bake Off,' will remain with ITV Studios.
