JioStar's Colors bets on shades of socially-rooted stories, reality shows
Published on: Aug. 13, 2025, 7:30 p.m. | Source: Livemint
JioStar's Colors channel adopts a dual strategy focusing on fiction rooted in social truths and popular non-fiction shows like Bigg Boss. By appealing to a broader audience beyond women, Colors aims to innovate amid challenges in the general entertainment category.
