Kering's Beauty Sale to L'Oreal: A Strategic Debt Reduction Move
Published on: Oct. 20, 2025, 10:59 p.m. | Source: Devdiscourse
Kering has agreed to sell its beauty business to L'Oreal for €4 billion. This move marks the first major decision by CEO Luca de Meo to reduce Kering's debt and shift strategic focus. The sale includes the Creed fragrance line and licenses for Kering's brands, like Gucci and Balenciaga.
