Lusting for lasting in instant age: Why consumers are choosing forever over fast
Published on: April 23, 2026, 11:32 p.m. | Source: The Economic Times
Today's consumers are embracing a more sustainable mindset, steering clear of throwaway items in favor of possessions that stand the test of time. They are prioritizing quality and longevity over low-cost, frequent transactions. This trend shines brightly in the world of jewellery, where many are choosing to invest in a smaller number of exquisite pieces.
