Magnus Carlsen's Startup Enters Chess Market with Strategic Shift
Published on: April 6, 2026, 3:48 p.m. | Source: Devdiscourse
Chess legend Magnus Carlsen's startup Take Take Take is moving into play and learning markets, despite existing ties to Chess.com. Although Carlsen can't promote the venture directly due to agreements with Chess.com, a partnership with Lichess offers immediate user access. CEO Mats Andre Kristiansen emphasizes market expansion, not rivalry.
