Meta's India bet: Why Kunal Shah could be key to unlocking WhatsApp's business potential
Published on: June 23, 2026, 11:34 p.m. | Source: The Economic Times
Meta, owner of WhatsApp, is exploring ways to monetize its massive Indian user base. A potential minority stake in fintech startup Cred, led by Kunal Shah, could offer valuable expertise in driving higher-value transactions and improving relations with the Indian government. While this move could boost WhatsApp's market share in India, replicating its success globally faces challenges due to UPI's unique, free model and regulatory concerns about foreign competition.
