ReferIndia News Monetisation wrestles with moderation in livestream grey zones

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Monetisation wrestles with moderation in livestream grey zones

Published on: Feb. 23, 2026, 6 a.m. | Source: The Economic Times

An ET analysis of more than 100 live streams across YouTube, Instagram and seven video chat applications over the past four weeks found a consistent pattern: creators typically begin with general entertainment content such as music, dance or casual conversation before transitioning into sessions featuring sexually suggestive dialogue, repeated monetisation prompts and offers of private interaction.

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