No hype, just rise: The power play of women's sport
Published on: Aug. 26, 2025, 12:38 a.m. | Source: The Economic Times
Women's sports, particularly cricket, are experiencing significant growth, with global revenue reaching $1.88 billion in 2024 and projected to hit $2.35 billion in 2025. This surge is fueled by inspirational athletes, strategic investments like the Women's Premier League (WPL), and a growing belief in the sport's potential.
