Paramount's Strategic Knockout: A $7.7 Billion Gamble on UFC
Published on: Aug. 12, 2025, 3:01 a.m. | Source: Devdiscourse
Paramount, post-merger with Skydance, secures U.S. broadcast rights to UFC for $7.7 billion, spanning seven years. This landmark deal integrates UFC content into Paramount+ and CBS, enhancing media offerings without extra cost. With live sports drawing massive audiences, this strategic play mirrors moves by Netflix and Disney.
