Pickleball Push in Brazil: 1st Geronto Fair Cup Targets Silver Economy
Published on: April 9, 2026, 11:14 p.m. | Source: Times Now
The city of Gramado will host the inaugural Geronto Fair Pickleball Cup from April 10 to 12, focusing on promoting active ageing through sports. Organized by Merkator Feiras e Eventos, the event features competitions in various age categories, specifically targeting athletes aged 40 and above. The Cup emphasizes community engagement and healthy living, aligning with the growing interest in the "silver economy" in Brazil. The tournament aims to create a vibrant space for social interaction, sportsmanship, and networking among diverse participants., Pickleball, Times Now
