Prime Video, Amazon MX Player merge to create India’s largest originals streaming platform
Published on: May 7, 2026, 10:12 a.m. | Source: The Economic Times
Amazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This move unifies SVOD, AVOD, and TVOD offerings under one platform, aiming to provide a comprehensive entertainment experience for all users and a significant opportunity for advertisers.
