ReferIndia News Route Mobile to roll out AI customer engagement platform globally after Helter deal

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Route Mobile to roll out AI customer engagement platform globally after Helter deal

Published on: July 15, 2026, 3:28 p.m. | Source: CNBC TV18

Route Mobile plans to expand the AI-powered customer engagement platform acquired from Helter Technologies into international markets, according to Vinay Binyala, Chief Strategy Officer and Investor Relations Officer. The acquisition strengthens the company's non-SMS portfolio by adding AI automation capabilities to its omnichannel communication platform. Route Mobile expects the technology to improve customer engagement while increasing adoption of higher-value enterprise solutions.

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