Season 3 launches its second episode featuring Lal Chand Bisu of Kuku
Published on: May 18, 2026, 11:10 a.m. | Source: The Tribune
New Delhi [India], May 18: India's micro-drama industry is witnessing explosive growth, transitioning from an experimental format to a significant digital entertainment category in just a few years. Designed as short, episodic vertical videos for mobile consumption, these stories combine brevity with depth, delivering engaging narratives in quick bursts that resonate strongly with audiences. Its adoption has been especially significant in Tier 2 and Tier 3 markets (as well as Tier 1 markets), supported by favorable consumer behavior trends and increasing digital penetration.
