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Spoiler alert!: Why some people crave surprises in stories - and others don’t
Published on: Aug. 10, 2025, 3:03 p.m. | Source: Firstpost
A Dutch study found that viewers of unspoiled stories experienced greater emotional arousal, making them more driven to engage, process events, or savour the unfolding story. However, we are also likely to overestimate the negative effect of a spoiler on our enjoyment. Here's what the science says
