ReferIndia News Swanand Kirkire fears for the soul of Bollywood music

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Swanand Kirkire fears for the soul of Bollywood music

Published on: May 15, 2026, 8:29 p.m. | Source: The Indian Express

Swanand Kirkire, a renowned actor-singer, reflects on the changing landscape of the film industry after the COVID-19 pandemic. He discusses the struggle to create original content in Mumbai and the growing role of artificial intelligence in entertainment. While AI has not yet reached a level to create emotional songs like “O Ri Chiraiya.”

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