Swirl, Sniff, Skip: India’s wine moment is here - but the nation isn’t sipping yet
Published on: Nov. 23, 2025, 8:38 a.m. | Source: The Economic Times
Indian wine brands face stagnant revenues despite a growing overall wine market. Consumers lack knowledge, and retail experiences are poor. High prices and established drinking habits favor beer and spirits. International brands dominate, leaving Indian wines struggling for shelf space. Efforts to boost consumption face significant hurdles.
