‘The Anupam Mittal deal that never aired on Shark Tank’: What was the sexual wellness pitch of Lickcious all about?
Published on: March 20, 2026, 5:47 p.m. | Source: The Financial Express
Discover the untold story of Lickcious, the sexual wellness startup that secured a ₹50 lakh deal from Anupam Mittal on Shark Tank India, only to be cut from the broadcast. Explore why this IIT Delhi founder’s pitch never aired and how the brand is taking its "unaired" narrative directly to consumers.
