The Thrasio reset: How a Gurugram consumer durables startup scaled the ₹1,000 crore peak
Published on: March 31, 2026, 7:45 p.m. | Source: Livemint
From a high-stakes ‘Thrasio’ merger to a bold founder-led buyback, Lifelong Online’s journey is a masterclass in both resilience and selling value. Can this digital-first disruptor now conquer offline retail and after-sales hiccups to become India’s next household giant?
