This Diwali, India’s ad world tests how far AI can really go
Published on: Oct. 22, 2025, 11:12 a.m. | Source: The Economic Times
AI is transforming the advertising industry's approach to festive campaigns, moving from novelty to a practical creative aide. While agencies are leveraging AI for faster, cost-effective image generation and content personalisation, concerns remain about its impact on core creativity and the industry's focus shifting to the technology itself rather than its application.
